Motivotter

Baylor Scott & White Health x Dallas Stars x Jake Oettinger

Fully Integrated Campaign — TV, Social, OOH, Digital, AR Filter

Everyone can use a little extra motivation when trying to live healthier. Dallas Stars fans are no different. So we teamed up with Stars goalie Jake Oettinger to help do just that. Instead of using Jake as a traditional spokesperson, we tapped into his inner voice…Motivotter. Through AR, we brought Motivotter to Stars fans to help motivate them to achieve anything that comes their way.

Case Study

Case Study

TV Spot

AR Filter & OOH

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Never Fear