EGO Mower Launch

EGO Power Plus

Ground-Up Brand & Product Build, Campaign Ecosystem, Brand Launch

A tool company called Chervon came to us with prototypes for a line of lawn products using innovative battery technology. They were a blank slate and needed help launching the unnamed product. We were involved in every step of the launch, from helping design the physical look of the products to developing the advertising. Today, they are one of the most successful electric lawn care companies.

Launch Spot

Launch Spot

It Started With a Prototype

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